Carrying on from my last GLOG about innovation, it’s important to note that innovations (introducing something new) doesn’t have to be just a thing; it can also be a process or methodology or; a new way of thinking.
Just so you can see what I mean, let’s look at some innovations in sports…
The Mile
The 4 minute mile was fast becoming one of those mythical feats that would never be achieved. The previous world record prior to the sub 4 minute mile stood for 9 years! Then along comes a guy called Roger. He took the running of the mile and tore it apart. He approached how he trained for the mile differently and sure enough the following data shows what happened:
4:02.6 Arne Andersson Sweden 1943 Goteborg, Sweden
4:01.6 Arne Andersson Sweden 1944 Malmo, Sweden
4:01.4 Gunder H�gg Sweden 1945 Malmo, Sweden
3:59.4 Roger Bannister England 1954 Oxford, England
3:58.0 John Landy Australia 1954 Turku, Finland
3:57.2 Derek Ibbotson England 1957 London
3:54.5 Herb Elliott Australia 1958 Dublin
Rogers methodology of preparing to run the mile and the subsequent breaking of the 4 minute mile changed the game.
The High Jump
We all know it now, the famous Fosbury Flop. If you look at the high jump records, you can see the progression and introduction of new styles of jumping and the “leap” (sorry, couldn’t resist that one!) in the records. You will see the greatest progression in records from 1968 onwards when Fosbury introduced a whole new style of jumping, whereby he torqued his body and went backwards over the bar.
The Fosbury Flop methodology changed the game.
The Sand Wedge
It was Sarazen who invented the golf club known as the sand wedge. This specialized club allows golfers to more easily hit out of sand traps (bunkers). The introduction of the sand wedge to the game lowered scores and eventually led to the redesign of many golf courses in order to keep them at their previous level of difficulty. With the concave-faced wedge having been outlawed in 1931, Sarazen designed his sand wedge with a straight face. Another modification that he made was to add extra lead to the front edge of the club face, allowing it to cut through the sand more smoothly. After he won the 1932 British and U.S. Opens with the help of his new club, its popularity quickly grew.
Gene Sarazens new “technology” or product, the Sand Wedge, changed the game.
The Golf Ball
Still on golf. Few changes in any sport compare with the changes in the game of golf brought about by the rubber ball. It was invented in 1898 by a Cleveland, Ohio, golfer, Coburn Haskell, in association with Bertram Work of the B. F. Goodrich Company. The development of the golf club, the golf course, and the rules of the game all were affected by this evolution
Introduction of this new “technology” or product, the rubber ball, changed the game.
The Marathon
The 61 Year old potato farmer, Cliff Young, in Australia breaks the Sydney to Melbourne Marathon race record by 2 days! Cliff wasn’t even a marathon runner!
In 1983, the 61-year-old potato farmer won the first Sydney to Melbourne Marathon. The race was run between what were then Australia’s two largest shopping centres: Westfield Parramatta, in Sydney, and Westfield Doncaster, in Melbourne. Cliff arrived at the start line with overalls and gumboots. He ran at a slow loping pace and trailed the leaders for most of the course, but by denying himself sleep and running while the others slept he slowly gained on them and eventually won by a large margin.
Before running the race he told the press that he had previously run for two to three days straight rounding up sheep. He claimed afterwards that during the race he imagined that he was running after sheep and trying to outrun a storm.
The Westfield run took him five days, 15 hours and a few minutes, trimming almost two days off the record for any previous run between Sydney and Melbourne. All of the six competitors who finished the race broke the previous record, but Young beat them by two days due to running while they were sleeping
The “Young shuffle” has been adopted by ultra-marathon runners because it expends less energy. At least three winners of the Sydney to Melbourne race have been known to use the “Young shuffle” to win the race.
Cliff Young’s untrained marathon style called the “Young Shuffle” and his methodology of running changed the game.
So I ask you, are you sporting miracles in your business? What new product, technology or methodology are you introducing to your business or industry that is going to change the game?
TGD
(PS. Thanks to Wikipedia for many of the great references!)






















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